SalesPad announced today the addition of its new vice president of marketing, Jennifer Jurgens, to its leadership team.
“Jennifer’s strong marketing operations skills, technology background and impressive leadership experience adds tremendous value to the SalesPad team,” SalesPad President Matt Williams said.
“As we continue to expand our marketing efforts, Jennifer will play a key role in strengthening our brand, building awareness of our new products in the local business community and taking our marketing efforts to the next level.”
Bringing a solid background in supply chain management and channel marketing, Jurgens will lead SalesPad’s marketing department and will assist with growing the firm’s presence in West Michigan and beyond.
Prior to joining SalesPad, Jurgens was the executive director for Komen Michigan, where she successfully merged multiple Komen affiliates into one operationally efficient Komen Michigan, launched new marketing initiatives, and streamlined business processes. Jurgens remains a very active Komen Michigan ambassador and volunteer.
Additionally, Jurgens has held numerous positions in the business-to-business (B2B) technology industry and has worked as a marketing consultant. She was recognized as a Grand Rapids Business Journal Influential Woman in 2014, and helped launch local organizations like TedX GrandRapids and AimWest. She earned a B.A. in Supply Chain Management from Michigan State University and a MBA from Grand Valley State University.
“I’ve spent most of my career working in technology and helping clients improve their sales and marketing processes while positioning their company for success,” Jurgens said. "I’m looking forward to being back in this industry and engaging more small- and medium-sized businesses as we launch new operational ERP products designed to meet their specific purchasing, operations, sales, and warehouse management needs
“This is an incredible opportunity to help increase the visibility of SalesPad’s brand nationally and build a creative team from the ground up to support our marketing efforts.”