Digital Retail Fulfillment Relies on EDI and More

Electronic-data interchange and supply chain management come down to one thing: fulfillment.

There is a recognized need to capture business intelligence and actionable insights in real time to keep pace in the retail industry.

"It is a new world as consumers are clear and unabashedly expecting retail to be everywhere and orchestrate their orders exactly as they desire," SPS Commerce President and CEO Archie Black said in a statement. “The EDI solutions of the past are not equipped to keep pace with the needs of today's consumer, as they lack the agility and insight needed by retailers and suppliers."

SPS Commerce is considered a leader in retail cloud services, with SPS Commerce Fulfillment its latest solution for EDI in what Black calls "fulfillment reimagined." SalesPad is tapping into SPS Commerce's expertise and considerable trading partner network with its just-launched SalesPad EDI, powered by SPS Commerce.

SalesPad EDI means the elimination of manual entry of purchase orders, sales, notices, and invoices with trading partners. Through the partnership with SPS Commerce, the results are improved visibility, boosted productivity, and enhanced collaboration for retailers also working with SalesPad Desktop and Microsoft Dynamics GP.

The SPS Commerce Fulfillment network includes more than 65,000 trading partners. It provides actionable insights into what retailers and customers care about — from inventory levels to order status to shipment details to payment and returns. All information on any aspect of an order is accessible on any device to empower customer service, warehouse and other staff to positively impact order completion.

The trading partners in the SPS Commerce network include Fruit of the Loom and PGA Tour Superstores.

“As consumers become more digitally inspired, Fruit of the Loom and our retail customers are on a journey to transform our business to exceed their demands," Fruit of the Loom CIO Chris Krebs said.

It’s a matter of “continually advancing our supply chain capabilities to satisfy consumer demand and enhance the digital retail experience,” he said.

PGA Tour Superstores Senior Vice President of Operations Randy Peitsch said: “Delighting the consumer is paramount to our success. … We are going beyond the convergence of e-commerce and stores, understanding it is about offering consumers an experience wherever they shop and being ready for their future demands."

According to the December 2015 Forrester report “Mastering the Art of Omnichannel Retailing,” more than $1.5 trillion in retail sales is generated by customers who start their shopping online and end it in stores.

“"Today's digitally savvy, time-crunched consumer has high expectations for smooth cross-channel ordering and fulfillment, requiring retailers to continually optimize their programs with added value and service levels,” said Brendan Witcher, a principal analyst at Forrester who co-authored the report. “Failing to deliver on the finer points of an exceptional omnichannel program will result in dissatisfied customers who don't use the service and in turn don't deliver on the projected operational efficiencies and cost savings."

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